3 Reasons Long Island SEO Specialists Recommend SSL Certificates

By Rob Sutter

If your goal is to have your website ranking, there are many fulfillments you'll have to require. One of the most overlooked is the implementation of an SSL, or secure sockets layer, certificate. Simply put, it's a form of security that's meant to protect your website. This is especially true for sites that require sensitive information to be exchanged. When it comes to the Long Island SEO advantages of SSL certificates, here are the 3 biggest ones.

One of the reasons why the likes of www.fishbat.com recommend SSL certificates, and perhaps the most notable, is that they are designed to encrypt sensitive information that's given and exchanged. For example, if you are looking to make a purchase or preorder on a website, you want to make sure that it's built with an SSL certificate. You can find out if it by looking at the "https" prefix before the site's URL. If said prefix exists, the site is protected.

An SSL certificate goes a long way in establishing and maintaining consumer trust, too. If you're looking to shop online, which sites are you most likely to do business with? It may be a given, but you will be immediately drawn to sites that are safe. In fact, approximately half of all online shoppers won't do business with sites that lack visible security seals. This is where the aforementioned "https" prefix comes into the picture.

Lastly, did you know that sites with SSL certificates are more likely to rank online? It makes sense, as search engines are placing more and more focus on sites that are safe to use. The safer your site is, the higher it is to show up when a user searches for a particular term. While you may not see immediate results with the application of an SSL certificate, you can rest easy knowing that it will make a difference in the long run.

If you're a website owner, an SSL certificate is paramount. It goes far beyond the boundaries of security, even though this is the primary focus, which is all the more reason to incorporate it. To install an SSL certificate, you can either contact your hosting company to complete the process or do it yourself. The latter is only recommended to those that are knowledgeable about websites in general, so please be mindful of this.

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