3 Paid Linkedin Ad Options For Long Island Advertising

By Arthur Williams

LinkedIn, much like virtually any other social media platform, can be used to grow one's business. One of the ways that this can be done is with a paid advertising option. There are quite a few options that Long Island advertising agencies use, with some standing out more than others. Nonetheless, if your goal is to get the most out of LinkedIn as possible, here are 3 services that will allow you to market and promote to more people on the platform.

Display Ads - The most common paid advertising option on LinkedIn is display advertising. These are images or banners that pop up at the side of the screen when you're on the aforementioned social media platform. These are designed to generate attention and clicks, usually toward the business owner's website. Companies such as fishbat will tell you that this is a solid option, especially for those that are looking to increase awareness.

Sponsored Content - The next paid ad option is another that you might have seen from time to time. Sponsored content takes the form of posts that exist in your news feed, not unlike updates that your connections post of share. These tend to catch the attention of users more effectively, mainly due to the fact that, as stated earlier, they exist in feeds. Keep this option in mind if promotion on LinkedIn is the end game for you.

InMail - If you have a Sales Navigator or some other premium LinkedIn account, you may already know what InMail is. For those that don't, this is a type of paid messaging option that is used to directly reach out to people, whether they've been previously connected to or not. InMail is effective at targeting certain demographics, too. What this means is that this can prove particularly useful for securing new leads.

As you can see, there are quite a few paid ad options that LinkedIn users should be mindful of. Whether you've been a business owner for several years or are just starting to get your feet wet in your industry, it's important to promote yourself. There are many ways that can be done, especially on the vast world of social media. LinkedIn offers different options for this purpose, as you have learned, so weigh your options to see which one suits your needs best.

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