Long Island Advertising: 4 Ways To Go About Emoji Marketing

By Paula Hess

Emojis are more than just the funny-looking pictures we sent to people via text message. They have become part of our culture and the ways we communicate with others, so it should come as no surprise that businesses have started to take advantage of them as well. This is where emoji marketing comes into play, as it provides a different take on traditional methods. Here are 4 ways to go about it, as supported by those in Long Island advertising.

First and foremost, understand that there are certain times where emojis are most appropriate. Let's say that, for the sake of argument, that you are a restaurant or eatery owner that has new menu items to share. You may want to promote these with the help of emojis, as these coincide with your content and create interest. This is just one of the many tips that reputable firms like fishbat can provide those who are just starting out.

You should also choose certain emojis to get the most out of your marketing efforts as possible. It's not enough to simply include the ones that show facial expressions, as there exist a bevy of other graphics that represent your business better. If you work in transportation, for example, wouldn't it make sense to include vehicle emojis like cars or trucks in your social media posts? This is just one instance where careful selection goes a long way.

While it's entirely possible to emojis for marketing purposes, don't use them to an excessive degree. It's entirely possible to become over-reliant on these images, meaning that they can take away from the value you're meant to provide others. A string of emojis in lieu of informational text can be off-putting to certain groups. This is just one of the reasons why emojis should be treated as complementary assets.

Fourth, and finally, be sure to use emojis to directly communicate with others. One of the reasons why emojis have become so popular from a business standpoint is their effectiveness in terms of creating engagement. This can be anything from clicking on links to completing transactions, which speaks volumes about the effectiveness of emojis. For those that stick with the process of emoji marketing, the results will be undeniable.

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