4 Ways To Write Press Releases For Long Island Advertising Success

By Brandon Lopez

Do you have a news item that you want to get out to as many people as possible? If so, you may want to think about writing a press release and sending it out through a newswire. While this is a standard practice for many Long Island advertising agencies and businesses in general, the act of writing a solid press release may be easier said than done. By following these 4 tips, you'll be able to create solid content without much difficulty.

One of the ways to go about press release writing, according to reputable authorities on marketing like fishbat, is to include accurate data. This may go without saying for those involved in marketing, but it's worthwhile to note just how far percentages, numbers, and statistics go. When there's less fluff and more data, the quality of your press releases will increase. Keep this in mind, especially if you're new to this endeavor.

Next, ensure that your press releases have strong headlines to start with. One of the reasons for this is that it helps your content get seen by more people. When a reader's attention is grabbed by a headline, they're more likely to read said content than they would have otherwise. It may be difficult to come up with solid introductions but with experience, you'll be able to handle this endeavor without much difficulty, if any at all.

Press releases must be composed at certain lengths, too. It's recommended that these releases stay at approximately one page in length, the main reason being that this keeps them more readable. This is especially true in the digital age, as the majority of users want to find what they need as quickly as possible. Despite what you may think, the recommended one-page length won't hinder the quality of your work. It's a simple matter of including the essentials and, if need be, removing the fluff.

Lastly, value must be at the forefront when writing press releases. Your audience will have certain expectations when it comes to the content you release, which is why you must fulfill them as best as possible. The aforementioned value can come in the form of news, statistics, or maybe even offerings they can't find anywhere else. Whatever the case may be, this is perhaps the most important factor that should go into the content you provide.

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