Long Island SEO: What Are High-Converting Keywords?

By Arthur Williams


In order to maximize your Long Island SEO success, your keywords must be selected with care. Needless to say, these should be relevant to the products you build and the services you provide; otherwise, you'll run the risk of being found by fewer people. It's equally important for these keywords to convert, leading to success in the long term. High-converting keywords will get you found, and the sales and engagement you'll see will be equally as impressive.

Before discussing what makes high-converting keywords what they are, it's worth discussing what exactly they are. As reputable names like fishbat.com will tell you, the keywords in question are designed to yield the most conversions. While this term is often associated with sales, it can also be used to describe any positive action by the customer, such as a request for additional information. It's the action that ultimately makes a conversion.

Once this information is firmly set in your mind, you must determine which keywords will be the highest-converting for your business. You should start by included branded keywords in your overall collection. What this does is allow you to easily obtain real estate if, for example, a user decides to search for your brand. Your website, or one of its various internal pages, should be among the first few results they see.

Another way to find convertible keywords is by taking customer interaction into account. What are some of the most common terms that people will search for when shopping or requesting information? Do these apply to what you offer, even in the loosest sense possible? By understanding your user base, in this sense, you'll be able to obtain more convertible terms, which goes a long way in terms of achieving leads and sales alike.

Lastly, if you want to focus on more high-converting keywords, keep seasonality in mind. If you work for or own a company that specializes in produce, you'll want to focus on fruits and vegetables that are in season. These should be included in your keyword collection, which will theoretically rotate with every passing season. Seasonal keywords will convert the best, thereby allowing you to see more conversions.




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