Long Island Advertising: What Is Youtube Stories?

By Paula Hess

One of the ways to become successful in Long Island advertising, as an expert in the field can attest, is to take advantage of social media. For many users, this can be done with Stories, which social networks like Snapchat and Facebook have featured prominently. Recently, YouTube Stories was unveiled, which adds another layer to the content creation potential that business owners can achieve. When it comes to YouTube Stories, here are a few things you should know.

If you're unfamiliar with Stories, as a whole, it's essentially a format that shows content, photos and videos included, in sequential order. YouTube Stories, as companies such as fishbat will attest, isn't much different. Like other social networks, it offers the ability to add bells and whistles to said content, filters and stickers included. It can be easily accessed on the YouTube mobile app, where a "Create Story" option will be.

It's important to note, though, that YouTube Stories isn't available to all users at this time. Currently, it's only open to eligible content creators that have 10,000 subscribers or more, which means that you may not be able to access it right away. One can make the argument that this is a trial period, where eligible users will be able to test out the feature to see what works or requires improvement. This is where patience from the larger YouTube audience will be needed.

What do YouTube Stories have to offer compared to the competition, you may wonder? Perhaps the most noticeable feature is the fact that Stories last for seven days before they're automatically deleted. This is a considerable upgrade from other social media platforms, including Snapchat, as their Stories vanish after 24 hours of being published. YouTube Stories also allows for interaction between users and content creators, with posts being commented on and responded to.

It would make sense as to why YouTube would unveil its own version of Stories, as it can do well on this video streaming platform. After all, unlike other social channels, it focuses predominately on video, whereas the likes of Facebook and Twitter are more conversational. Whether YouTube Stories takes off remains to be seen, but there is confidence behind this feature. It's a simple matter of how well the larger community takes to it.

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