Internet Marketing Companies: How Do Memes Become Popular?

By Robert Sutter

It's difficult to say why certain trends develop. Many businesses try, for months on end, to create discussion about something and it never happens. However, a completely unexpected topic will gain attention and suddenly everyone can't keep quiet about it. The latter is especially true when it comes to memes, as Internet marketing companies across the board can attest. For a better understanding of why memes become popular, read on.

Memes are, simply put, pieces of media that are passed around the Internet. These often take on the forms of humorous photos and videos, which means that they are easy enough for anyone to enjoy. What you may not know about memes, though, is that a good number of them have been created before the Internet age we live in today. Nonetheless, memes have to grow in order to gain attention and this is how they do so.

One of the most interesting things about memes is that they develop on their own, almost as if they have organic elements. Willy Wonka is one of the most iconic characters in literature and film alike, but I'm sure that no one expected that he would become a meme in a few decades. This is just one example of how memes grow on their own, regardless of how long it takes. There are many other instances that authorities such as can draw attention to as well.

Memes should also be focused on humor, which probably goes without saying. To be more specific, though, the most popular memes tend to take on sarcastic or self-deprecating attitudes. When you read the text on a viral picture, chances are that you'll interpret it as much. This creates humor, which will resonate among individuals and Internet marketing companies as well. Not everything can become a meme, as it's something of an elite class that Internet marketing companies can recognize.

Simply put, a meme cannot be manufactured and sent out for the sole purpose of gaining attention. More than anything else, it has to catch fire on its own, which can occur at any period. Some memes gain attention at the onset, while others won't pick up steam until years down the road. While these pieces of media can be effective for marketing purposes, it'd be a lie to say that they can be mass-produced. For many, this is the magic of sorts that memes possess.

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