What Online Marketing Companies Should Know About A Possible Facebook Dislike Button

By Paula Hess


How would you feel if Facebook announced that they would be implementing a dislike option? It seems like this has been rumored for years, but recently, it would appear that we are closer to this reality than ever before. While Facebook claimed that it would be used to lessen the impact of malicious content, not spark arguments, individuals and online marketing companies should know what this can lead to. Here is just a bit of insight that online marketing companies will be able to provide.

A dislike button on Facebook can lead to big changes on the social media platform in question, such as the ability to limit false or misleading stories. "Fake news," as it's been labeled, has become a problem on various social networking channels. Letting users reduce this spread would be a valuable feature, as firms like fishbat can attest. This could be where a dislike button would be most useful, provided it's handled with care.

It can also be used to provide a greater range of reaction options. On Facebook, you can respond to comments and shared content with a thumbs up, a surprised expression, not to mention various other emoticons. A dislike button, which is likely to take the form of a thumbs down, would allow users to see that you find their information inaccurate. This will provide greater freedom on Facebook that its users can benefit from.

This isn't to say that it would be all rainbows for the implementation of a Facebook dislike button, though. Keep in mind that the ability to express oneself online can only go so far. It's difficult to read comments that are humorous, sarcastic, or what have you, if there's nothing but plain text to work from. A dislike button can work the same. If it's misused, the original poster will see it as a means of confrontation, which can test friendships and familial bonds alike.

If Facebook decides to implement a dislike button, perhaps it will be viewed as the social media platform trying to be like everyone else. Reddit is just one example of a networking website that allows users to dislike comments that they deem low-effort or unrelated to conversations. Facebook could emulate this function, but what if it's at the cost of the uniqueness that this platform enjoys? Perhaps it would behoove the platform in question to figure out other ways to stand out from the pack.




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