Important Tiktok Questions To Ask For Long Island Advertising Success

By Paula Hess

One of the media programs that have become quite popular as of late is TikTok. Whether you've only heard about it, seen it online, or actively used it yourself, there's no denying the momentum that this platform has seen. In fact, you may be looking to utilize it to bolster your Long Island advertising efforts. To get the most out of TikTok, though, here are some of the questions that are worth being asked.

"What, exactly, is TikTok?" For those that don't know - and companies like fishbat can provide additional insight - TikTok is a mobile app that's designed for sharing short videos. Unlike Snapchat, for example, TikTok seems to be more focused on music. In fact, videos where users lip-sync to popular tunes are common. However, as it becomes a bigger platform, it may become something of a vehicle for business endeavors.

"Are there other forms of content, outside of lip syncs, on TikTok?" Yes, TikTok is known for offering a plethora of content outside of comedy and music segments. It has also become home to a litany of videos featuring athletic feats. These range from hurdles, deadlifts, and parkour, just to name a few examples. What this means is that if you think TikTok is all about lip syncs, and nothing more, you may want to look into this platform further.

"Which demographics are most active on TikTok?" When it comes to demographics, there are many interesting tidbits to share. First, as a Chinese app, TikTok has seen worldwide popularity since its launch in 2016. It is also used mostly by those in the early to mid-20s, which lends credence to the idea that this is a 'younger' app. These are just a few details, but they should give business owners a general understanding of the audience this app attracts.

As you can see, there is quite a bit to learn about TikTok, from its overall premise to the groups that it attracts. Even if you're not into the prospect of recording yourself lip-syncing to a song you like, you may still want to keep an eye on it. TikTok's growth seems continuous, so to simply ignore it would be nothing short of an oversight. By focusing on said platform in the long term, you may be able to capitalize on opportunities you wouldn't have otherwise.

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