One of the most important marketing tactics is search engine optimization, which makes sense given how it helps websites rank. As a business owner, you should want to be seen by as many people on Google, Bing and other search engines as possible. To get started, it's important to understand the common Long Island SEO misinterpretations and the truths behind them. The following information will provide some of the insight you're looking for.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"If I create more links, I'll rank better." Just because you create more links doesn't mean that you'll automatically rank better. One of the reasons for this is that SEO, to a large degree, focuses on high-quality links. The links that you create on your website or blog are unlikely to be enough. Furthermore, SEO requires more, such as an understanding of user-friendly web design. If your website isn't functional, its visibility will be hindered.
"I don't need SEO if I work in a competitive field." Just because it may be more difficult for you to gain search engine real estate than it would be for others doesn't mean SEO should be ignored. In fact, there are a few ways to thrive, no matter what field you're involved in. One of the ways to go about this is with long-tail keywords, which are particularly useful for companies that have certain geographical focuses. Don't think that SEO isn't needed, as it may prove to be one of the top-performing services you could ever use.
"SEO is a standalone project." For those that believe SEO is a one-and-done process, think again. It takes time to see progress in terms of rankings, which means that you have to devote yourself to this. It's not enough to make a few routine changes to your website or put out a couple of blog posts. SEO is ongoing and the sooner that you learn this, the sooner that you can get your website seen by as many people as possible.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"If I create more links, I'll rank better." Just because you create more links doesn't mean that you'll automatically rank better. One of the reasons for this is that SEO, to a large degree, focuses on high-quality links. The links that you create on your website or blog are unlikely to be enough. Furthermore, SEO requires more, such as an understanding of user-friendly web design. If your website isn't functional, its visibility will be hindered.
"I don't need SEO if I work in a competitive field." Just because it may be more difficult for you to gain search engine real estate than it would be for others doesn't mean SEO should be ignored. In fact, there are a few ways to thrive, no matter what field you're involved in. One of the ways to go about this is with long-tail keywords, which are particularly useful for companies that have certain geographical focuses. Don't think that SEO isn't needed, as it may prove to be one of the top-performing services you could ever use.
"SEO is a standalone project." For those that believe SEO is a one-and-done process, think again. It takes time to see progress in terms of rankings, which means that you have to devote yourself to this. It's not enough to make a few routine changes to your website or put out a couple of blog posts. SEO is ongoing and the sooner that you learn this, the sooner that you can get your website seen by as many people as possible.
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