Content comes in many forms, but few stand out as well as video. Not only is it a common form of content, but it's one of the most engrossing to boot. Long Island SEO companies across the board can agree, which is why it's important to know how to use video to your advantage. It will help get your content out in a unique way. Furthermore, if you play your cards right, it can help you rank. In fact, here are 4 facts about video that deserve to be shared.
Long Island SEO companies will attest to the fact that, when it comes to social media, YouTube is one of the biggest websites in the world. Not only is it popular, even among those that typically shy away from social networking platforms, but billions of videos are watched on it each day. Not only does this speak to the popularity of video, but the ways it can be used for business purposes. Authorities on marketing like www.fishbat.com can say the same.
You should also know that more than half of all people watch online videos. Seeing as how this type of content is routinely shared on social media, this should come as no surprise. Not only does video engage those in younger demographics, but older generations as well. For many, it's easier to consume content through video than any other form of media. Ergo, the validity of this statistic is easy to understand.
Furthermore, the best videos tend to be short in length. While you don't want your content to be too short, you should be mindful if it starts to drag, as this will have a negative impact on how users consume your content. You should also hone in on certain genres, as some perform better than others. If you can produce educational videos that are snappy in length, you'll be amazed by how much attention they'll drive. Anyone that's experienced in this type of content creation will agree.
Online video content can be optimized for SEO, provided this is a goal of yours. In fact, it's important to build a strategy that includes this since it will help websites of varying types rank well. While the videos themselves won't have a direct impact, their descriptions can. On YouTube, the best-ranking videos have descriptions that are not only keyword-rich but include relevant links. When these are accounted for, better rankings won't be far off.
Long Island SEO companies will attest to the fact that, when it comes to social media, YouTube is one of the biggest websites in the world. Not only is it popular, even among those that typically shy away from social networking platforms, but billions of videos are watched on it each day. Not only does this speak to the popularity of video, but the ways it can be used for business purposes. Authorities on marketing like www.fishbat.com can say the same.
You should also know that more than half of all people watch online videos. Seeing as how this type of content is routinely shared on social media, this should come as no surprise. Not only does video engage those in younger demographics, but older generations as well. For many, it's easier to consume content through video than any other form of media. Ergo, the validity of this statistic is easy to understand.
Furthermore, the best videos tend to be short in length. While you don't want your content to be too short, you should be mindful if it starts to drag, as this will have a negative impact on how users consume your content. You should also hone in on certain genres, as some perform better than others. If you can produce educational videos that are snappy in length, you'll be amazed by how much attention they'll drive. Anyone that's experienced in this type of content creation will agree.
Online video content can be optimized for SEO, provided this is a goal of yours. In fact, it's important to build a strategy that includes this since it will help websites of varying types rank well. While the videos themselves won't have a direct impact, their descriptions can. On YouTube, the best-ranking videos have descriptions that are not only keyword-rich but include relevant links. When these are accounted for, better rankings won't be far off.
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