Shopify & The Long Island SEO Do's And Don'ts To Follow

By Arthur Williams

When you think of ecommerce, what are some of the names that immediately come to mind? Shopify may be one of the first, and to say that it's popular would be an understatement. With it, retailers and crafters have the ability to sell products related to fashion, luxury, electronics, and the like. For those that would like to know how to get their Shopify stores ranking, here are a few do's & don'ts to follow when it comes to Long Island SEO.

DO keyword research to develop an understanding of your Long Island SEO strategy. Keyword research will allow you to determine how your content should be created. When certain terms are used often enough, provided they flow with the copy they're implemented into, ranks improve. The same can be said for Shopify stores, so focus on terms that relate to your products and store itself. This will provide the best start that names such as can approve of.

DON'T simply create content and forget about it. If you believe that you only have to create a small amount of content for your Shopify store, you'd be mistaken. Content creation has to be done on a routine basis, as this will keep your store updated. It will also create interest among those that may be interested in doing business with you. Anyone that specializes in SEO will tell you that this is a vital piece of the larger Shopify puzzle.

DO include product reviews. If your goal, outside of SEO, is to increase purchases, you can instill faith in consumers by including previous reviews. These will tell people about the level of service your store provided, the products they received, and whether they'd like to do business in the future. When people can read testimonials, it makes them more comfortable with the idea of doing business as well. This is beneficial, even outside of SEO.

DON'T forget about the built-in features of Shopify. While there are crafty practices you can use to bolster your search engine results, Shopify has built-in features that makes SEO easier. Did you know that, with this platform, you can edit your tags, descriptions, and URLs? What this means is that you can modify them so that they're more search engine-friendly. This will make getting your online store found that much easier.

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