If you're a business owner, especially in the digital age we live in, SEO should be a part of your strategy. Without it, you'll be less likely to be found on Google and other search engines. The top web design companies in the world will agree, but what are some of the metrics to keep track of so that you know said strategy is working? Here are 4 of the most invaluable ones that will help you develop a better understanding of the process at hand.
Bounce Rate - A top web design company can tell you that the bounce rate refers to the number of people that leave a site as quickly as they arrive. One of the reasons why a visitor may do this, according to the likes of Lounge Lizard, is difficult navigation. They may also leave if there simply isn't enough value to be seen at the onset. Problems like these can result in the bounce rate increasing, which has a negative impact from an SEO standpoint.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - Traffic plays a major role in SEO, too, as it speaks to the number of people that visit your site. Not only will you be able to bring more eyes to your business, but you can also see more leads and sales come in on a regular basis. If you gain ample traffic, especially as it increases over the course of time, chances are that your site is performing well. If not, it's in your best interest to look into the backend to see what can be done.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
Bounce Rate - A top web design company can tell you that the bounce rate refers to the number of people that leave a site as quickly as they arrive. One of the reasons why a visitor may do this, according to the likes of Lounge Lizard, is difficult navigation. They may also leave if there simply isn't enough value to be seen at the onset. Problems like these can result in the bounce rate increasing, which has a negative impact from an SEO standpoint.
Load Time - Next, you should keep track of how long your site takes to load. Simply put, if your site requires more than a few seconds to load, it won't rank as well. As a matter of fact, you shouldn't be surprised if you start to see less traffic as a result of low performance in this sense. You should be mindful of load time, as it's another important SEO metric that can help your strategy improve.
Traffic - Traffic plays a major role in SEO, too, as it speaks to the number of people that visit your site. Not only will you be able to bring more eyes to your business, but you can also see more leads and sales come in on a regular basis. If you gain ample traffic, especially as it increases over the course of time, chances are that your site is performing well. If not, it's in your best interest to look into the backend to see what can be done.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
About the Author:
Contact Lounge Lizard if you have any queries regarding hiring a website design company.
Aucun commentaire:
Enregistrer un commentaire