The Pros & Cons Of Microblogging, By Internet Marketing Companies

By Arthur Williams


By definition, microblogging is the process by which information is shared in short, brief spurts. It's a common practice that social platforms like Tumblr have made popular, and it has been used by Internet marketing companies as well. Before you decide to place all your eggs into the microblogging basket, however, there are a few things to know beforehand. Here are some of the pros & cons that will help you become better aware of the process in question.

PRO - More people will be likely to read your work. What would be easier to read: a 400-word blog post or a 2,500-word article? The former takes less time to read, but this doesn't mean that its information will be any less valuable. If anything, it can provide key points that are of the utmost importance, potentially reducing any filler in the process. While this is just one benefit, it's an important one that names such as fishbat.com can cover.

CON - Content length can be a concern. With microblogging decreasing the length of written posts, writers might find this to be a hindrance. They might want to write extensive posts detailing certain topics, but must stick within certain parameters. For many writers, microblogging is unappealing for this reason. For others, it's important to focus on what the target audience should know and the content that can best be described as filler. This is one of the cons that any Internet marketing company should be aware of.

PRO - Content can be created quickly. Going back to the subject of time, microblogging ensures that all content is made in rapid fashion. This doesn't mean that it will lack quality, as skilled writers will be able to put the same level of care into this that they would into any other writing assignment. Furthermore, when content is syndicated in rapid fashion, more people will be likely to read and consume it.

CON - There aren't many customization options. What this means is that if you plan on including photos or videos on your microblogging efforts, you might not have much room to do so. As a result, your posts may turn out simpler from an aesthetic standpoint. It can be argued, though, that this idea of simplicity works better for the sake of ranking. With that said, this is another potential con that deserves to be addressed.




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