Postcard Marketing Is Inexpensive And Effective

By Deborah Sullivan


It is not unusual for people starting businesses to worry about money and count every penny. They sometimes try to cut costs on advertising expenses, but this is always a mistake. A professional website is essential, and if your market is local, you will also need a way to contact potential customers on a personal level. Postcard marketing is relatively cheap and extremely effective, if done correctly.

For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.

When your budget is tight, you have to get creative. If you use your imagination, you can put that box of extra cards to work for you. They make good business cards left at cash registers in local stores. Punching a hole in one corner will create a hang tag. If your cards are advertising special discounts, handing them out at community events is even cheaper than mailing them.

Because they don't cost much, you might use them to do some market testing. You might try an offer on a small group of residents to measure the success. If you get a good percentage of response, you can expand your reach and send the cards to a wider audience. Not everything is going to work. Testing with inexpensive mailers is a way to keep costs down and still learn what your target audience responds well to.

When you have a great advertising idea, you want to keep the particulars out of the hands of your competition for as long as possible. If you do an initial mailing before putting your promotion online or in the newspapers, you will get ahead of your competitors. You can learn a lot from what they are doing. They will certainly keep tabs on your success.

In order to make an impact on your target audience, you have to get in front of them over and over. It won't do you any good to send one mailer. You have to follow up consistently until they begin to recognize you and your brand. This is a great way to get your name out, and when you are successful, you will steadily gain customers.

Brochures are often large and bulky. They can end up in files or in the trash because they take up valuable space on a desk or counter. Postcards, on the other hand, are small and easily tucked into a drawer or purse. People tend to keep mailers that can be redeemed for discounts or special offers if presented at the point of purchase. Limited time offers are great ways to get customers into your store.

Starting a business is hard, and a lot of people fail. Many times they fail because they don't spend the money to effectively get the attention of potential customers. There are inexpensive ways to maximize your exposure, if you have enough imagination.




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