Content calendars, for those not in the know, are designed to keep marketers on track. When they know what type of content to post on specific days, it makes their work easier in the long run. With that said, creating solid content calendars takes time. For those that would like to know how to do it, here are a few of the most important do's and don'ts that will eventually lead you to the Long Island SEO success you've been looking for.
DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.
DON'T create a content calendar without being flexible. As a matter of fact, you may find that flexibility matters on certain days. This is especially true when news breaks. The news in question may be heavily relevant to your industry, so it would be in your best interest to share it as soon as possible. If you had another post scheduled for that day, you can easily repurpose it for the future. Simply put, none of your work will be wasted.
DO build content calendars so that they're scheduled far ahead of time. You can also obtain Long Island SEO success by scheduling your content as far ahead of time as you can. This will work in your favor in a couple of ways. First, it will require less work from you in the long term. Second, it will keep you on track, meaning that you won't find yourself going off course. These are just a few reasons why planning ahead of time is important.
DON'T let your links go untested. There are many reasons for this and they usually boil down to SEO. For instance, if you're developing a website, you want to make sure that the links that are included function as they should. If they don't, the website in question could be penalized to the point where it doesn't show up in search engine results. The same logic applies to content calendars, so make sure that all links work as they should.
DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.
DON'T create a content calendar without being flexible. As a matter of fact, you may find that flexibility matters on certain days. This is especially true when news breaks. The news in question may be heavily relevant to your industry, so it would be in your best interest to share it as soon as possible. If you had another post scheduled for that day, you can easily repurpose it for the future. Simply put, none of your work will be wasted.
DO build content calendars so that they're scheduled far ahead of time. You can also obtain Long Island SEO success by scheduling your content as far ahead of time as you can. This will work in your favor in a couple of ways. First, it will require less work from you in the long term. Second, it will keep you on track, meaning that you won't find yourself going off course. These are just a few reasons why planning ahead of time is important.
DON'T let your links go untested. There are many reasons for this and they usually boil down to SEO. For instance, if you're developing a website, you want to make sure that the links that are included function as they should. If they don't, the website in question could be penalized to the point where it doesn't show up in search engine results. The same logic applies to content calendars, so make sure that all links work as they should.
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