When it comes to website ranking, Long Island SEO is one of the most imperative services to take advantage of. Don't make the mistake of assuming that this is limited to written content, though. As a matter of fact, images can be optimized in order to improve rankings. How can this be done, you may wonder? For those that are new to search engine optimization, as it relates to pictures, here are some do's & don'ts to be aware of.
DO know the image types that are available to you. If you've been online for any length of time, you'll know that images come in many types. Static photographs are common, but the recent popularity of GIFs cannot be overlooked. As a matter of fact, it can be argued that these are valuable for Long Island SEO due to how engaging they can be. Knowing your options is one of the best ways to optimize your images.
DON'T be careless when sizing your pictures. The larger an image file is, the more memory it will require for loading. The likes of www.fishbat.com will be able to agree, which is why it's important to be mindful of how big said files are. Keep in mind that you must build for all sorts of devices, even beyond desktop and laptop computers. If you're mindful as to how this process is carried out, some of the challenge related to SEO will be alleviated.
DO be mindful of the names you give your pictures. Image files aren't without their names, and some will be more useful for SEO purposes than others. If you go with generic names that contain mostly numbers before ending in ".jpg," for example, chances are that Google won't recognize your files. By editing these names so that they're more closely related to your products and services, you can rest easy knowing that a greater SEO benefit will be obtained.
DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.
DO know the image types that are available to you. If you've been online for any length of time, you'll know that images come in many types. Static photographs are common, but the recent popularity of GIFs cannot be overlooked. As a matter of fact, it can be argued that these are valuable for Long Island SEO due to how engaging they can be. Knowing your options is one of the best ways to optimize your images.
DON'T be careless when sizing your pictures. The larger an image file is, the more memory it will require for loading. The likes of www.fishbat.com will be able to agree, which is why it's important to be mindful of how big said files are. Keep in mind that you must build for all sorts of devices, even beyond desktop and laptop computers. If you're mindful as to how this process is carried out, some of the challenge related to SEO will be alleviated.
DO be mindful of the names you give your pictures. Image files aren't without their names, and some will be more useful for SEO purposes than others. If you go with generic names that contain mostly numbers before ending in ".jpg," for example, chances are that Google won't recognize your files. By editing these names so that they're more closely related to your products and services, you can rest easy knowing that a greater SEO benefit will be obtained.
DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.
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