Today the world's largest market is one that any business owner can tap into - the internet! Internet marketing can help any business, and the potential profits from such marketing programs grow ever-harder to ignore. The owner of a business need not be particularly technology-savvy to join the internet marketing field. Here are some simple tips to jump-start any internet marketing endeavor:
If you want to increase your eCommerce site's PageRank, you should offer a temporary promotion. An excellent deal is, in some ways, like buying your PageRank, as it will lead to many deal and general consumer news sites linking to you. Stores do the same thing by advertising an item on TV, which they then sell at a loss to bring people into the store.
Make the first 100-150 characters of your META description tag count. The text in your meta description is shown right below the page title in search engines. A good description will get people to click, and the number of clicks influences your site's position in search results. Long descriptions will be truncated, so be careful.
If you are going to run a blog on your site, run a second blog outside of your site or vice versa. By having two avenues of information out there you can target those who do not want to feel the pressure of being on a site where they might have to buy something. However, the power of the external blog can drive them to the main site and create a buyer.
Follow-up with customers. Ask if they are benefiting from your product or service. Ask if there's anything you could have done better. If you want to take it a step further, follow-up with non-buyers as well. Find out why they didn't buy anything and ask what would have made them do so.
Create mobile versions of your websites. More and more people are surfing the web from their mobile devices and tablet computers. Often, the website you spent so much time crafting for a big computer screen will be impossible to enjoy on a handheld device. Taking the time to create a specialized mobile version of your site can guarantee those mobile visitors will spend more time with your site instead of surfing away.
Learn about your competition. Hop on over to their site and look at what they're doing. You can get a good idea of the number of visitors they are getting, and that can help you determine how you are doing.
Most people enjoy the chance to become an expert on a subject so they can pass interesting information along to their peers. Consider driving traffic to your site by sending e-mails that offer a free educational seminar or interactive learning module for customers. For example, if you sell cooking utensils and kitchen accessories, you can offer embedded video that features popular chefs preparing different dishes or a printable guide that outlines the design and purpose of various culinary tools."
If you offer a seasonal promotion as a part of your Internet marketing strategy, always remember to update your website once the season or holiday has passed. A current offer makes it appear that you care for your website with great attention. There is nothing that lowers consumer confidence in your product more than seeing a summer promotion in October.
Send out an email or place a coupon on your website allowing your customers to give out a discount code to introduce their friends and co-workers to your products. Allow existing customers to use one for themselves, too, so you reward their loyalty and show that you value their continuing business.
When it comes to internet marketing, you can't just stick to the tried and true. You have to be willing to change with the times. This article has given you some great suggestions on what you can do to get more out of your internet marketing. All that you need to do is try them.
If you want to increase your eCommerce site's PageRank, you should offer a temporary promotion. An excellent deal is, in some ways, like buying your PageRank, as it will lead to many deal and general consumer news sites linking to you. Stores do the same thing by advertising an item on TV, which they then sell at a loss to bring people into the store.
Make the first 100-150 characters of your META description tag count. The text in your meta description is shown right below the page title in search engines. A good description will get people to click, and the number of clicks influences your site's position in search results. Long descriptions will be truncated, so be careful.
If you are going to run a blog on your site, run a second blog outside of your site or vice versa. By having two avenues of information out there you can target those who do not want to feel the pressure of being on a site where they might have to buy something. However, the power of the external blog can drive them to the main site and create a buyer.
Follow-up with customers. Ask if they are benefiting from your product or service. Ask if there's anything you could have done better. If you want to take it a step further, follow-up with non-buyers as well. Find out why they didn't buy anything and ask what would have made them do so.
Create mobile versions of your websites. More and more people are surfing the web from their mobile devices and tablet computers. Often, the website you spent so much time crafting for a big computer screen will be impossible to enjoy on a handheld device. Taking the time to create a specialized mobile version of your site can guarantee those mobile visitors will spend more time with your site instead of surfing away.
Learn about your competition. Hop on over to their site and look at what they're doing. You can get a good idea of the number of visitors they are getting, and that can help you determine how you are doing.
Most people enjoy the chance to become an expert on a subject so they can pass interesting information along to their peers. Consider driving traffic to your site by sending e-mails that offer a free educational seminar or interactive learning module for customers. For example, if you sell cooking utensils and kitchen accessories, you can offer embedded video that features popular chefs preparing different dishes or a printable guide that outlines the design and purpose of various culinary tools."
If you offer a seasonal promotion as a part of your Internet marketing strategy, always remember to update your website once the season or holiday has passed. A current offer makes it appear that you care for your website with great attention. There is nothing that lowers consumer confidence in your product more than seeing a summer promotion in October.
Send out an email or place a coupon on your website allowing your customers to give out a discount code to introduce their friends and co-workers to your products. Allow existing customers to use one for themselves, too, so you reward their loyalty and show that you value their continuing business.
When it comes to internet marketing, you can't just stick to the tried and true. You have to be willing to change with the times. This article has given you some great suggestions on what you can do to get more out of your internet marketing. All that you need to do is try them.
About the Author:
With so much great knowledge now at the ready, you should be able to master lead generation in no time. It's up to you to go forward and make the most of your sales experience. Using the tips you've read here, you should have no problem getting more leads tomorrow.
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