Long Island SEO: What Are Meta Descriptions?

By Rob Sutter

If you have ever searched for websites, you will find recurring traits which matter more than you may think. For this reason, I would like to talk about meta descriptions, which are nothing short of important for Long Island SEO success. Of course, you may be curious to know why these descriptions are so vital. For those who are looking to rank not only on Google but any search engine imaginable, the following details may be of worth to you.

For those who do not know, meta descriptions are seen as small blurbs which exist underneath the link for any website on Google, Bing, or what have you. These descriptions work well for informational reasons, but to say that their value ends here would be nothing short of a fabrication. In fact, they can impact a website's ranking on Google, which is crucial for Long Island SEO success. The idea that many people are unfamiliar with this level of importance means that knowledge is that much more valuable.

If you want to know why meta descriptions are so valuable, all you have to know that Google takes to them like birds take to the sky. Simply put, if you leave the web pages you have without these descriptions, chances are that they will not rank. What this means is that you must make it a point to create brief summations for each page, ensuring that their content is relevant. Once this is done, you'll be well on your way to achieving higher rankings.

For those who are looking to write effective meta descriptions, reputable authorities like fishbat will tell you to abstain from repetition. In other words, you do not want multiple pages of your website to have the same description, as Google will pick up on this and possibly penalize you as a result. You also want to keep things rather concise; around 160 characters or so will suffice. These are just a few tips that Long Island SEO experts can bring to your attention.

Anyone who has ever operated a website can tell you that meta descriptions matter. However, as you have learned, there is quite a bit of work that goes into the process of creating the descriptions in question. You have to be mindful about how well your copy is created, not only from a structural standpoint but a content-related one as well. If this is done, it's easy to imagine that your efforts to create websites will be made that much easier.

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