Graphic designers can also simultaneously be logo designers: it goes with the territory. As the business world expands, so does the need for good CI logo design. It constitutes clear branding and company identification. It is of the utmost importance as it says more than mere words. Image is important to stand out in the competitive crowd, and the perfect logo can speak volumes. Here are some helpful tips to speed up the process.
A logo is basically an ideogram that takes a special eye to create. It is based on the company name, product, and or service. It must be original and clearly read. Working with company reps helps a designer focus their attention on just the right elements to make sure the best match is devised. Creativity is of the essence, but common sense plays a vital role as well.
A corporate logo is the first entree to a business. It should have impact. It is what you see on letterhead or a web home page. It finds its way onto packaging and advertising. It takes some experimentation to avoid repeating the past, but it can be done with good graphic design skills and an eye for originality.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
Color may or may not be used, and when it does, it speaks volumes so choose wisely. Fonts are legion so pick one that is interesting and appealing. Size matters in relationship to any drawn image. You are building a concept in the logo and it must ring true. Also consider your market. What you do for children varies greatly from what you create for senior citizens. Put yourself in the viewer's place to be sure.
A good eye for size and proportion goes into a professional design. Balance is also an issue when the logo is on a web or letterhead page. Too big or too small will not do. It is not about what is looks like on the screen during the design phase, but how it appears in its final location.
Balance, size and proportion: these are key words in graphic design and they apply to logos as well. Trying out different variations will bring you to the best result. You must, of course, apply your handiwork to the actual final location to be sure it is suitable. What looks good enlarged may be weak in a small size. In the long run, however, it is all about the company product or service as embodied in one limited design.
The logo chosen must work well with the company tag line in advertising and public relations promotion. It is like a team that goes hand in hand to represent the enterprise. Be sure everything used for a business works in tandem for a unified message. This is the heart of branding and the root of business success.
A logo is basically an ideogram that takes a special eye to create. It is based on the company name, product, and or service. It must be original and clearly read. Working with company reps helps a designer focus their attention on just the right elements to make sure the best match is devised. Creativity is of the essence, but common sense plays a vital role as well.
A corporate logo is the first entree to a business. It should have impact. It is what you see on letterhead or a web home page. It finds its way onto packaging and advertising. It takes some experimentation to avoid repeating the past, but it can be done with good graphic design skills and an eye for originality.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
Color may or may not be used, and when it does, it speaks volumes so choose wisely. Fonts are legion so pick one that is interesting and appealing. Size matters in relationship to any drawn image. You are building a concept in the logo and it must ring true. Also consider your market. What you do for children varies greatly from what you create for senior citizens. Put yourself in the viewer's place to be sure.
A good eye for size and proportion goes into a professional design. Balance is also an issue when the logo is on a web or letterhead page. Too big or too small will not do. It is not about what is looks like on the screen during the design phase, but how it appears in its final location.
Balance, size and proportion: these are key words in graphic design and they apply to logos as well. Trying out different variations will bring you to the best result. You must, of course, apply your handiwork to the actual final location to be sure it is suitable. What looks good enlarged may be weak in a small size. In the long run, however, it is all about the company product or service as embodied in one limited design.
The logo chosen must work well with the company tag line in advertising and public relations promotion. It is like a team that goes hand in hand to represent the enterprise. Be sure everything used for a business works in tandem for a unified message. This is the heart of branding and the root of business success.
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