Using International Lobbying Firms Successfully

By Ruthie Livingston


Sometimes politicians need help in promoting a project or cause they cannot represent on their own. They turn to international lobbying firms if the issue has an impact outside the country, or a domestic firm for regional concerns. The importance of their position in their party denotes extensive reach, and they can enhance it with the right help. There are few issues that are not addressed by lobbyists, especially if it comes down to a vote.

Lobbyists are centers of influence, expanding that of a politician who has geographical or party reach (such as Democrat or Republican). They are a wise addition to the fight for any cause. They can make or break an issue and turn the tide in the politician's favor. The success of many projects such as building or road construction has helped maintain the nation.

Every politician has his or her rank within the general file. It depends on length of time in office. But personal influence may not always be enough, especially when it comes to public opinion. Lobbyists help them achieve a particular goal such as funding for a dam in their state or a new health program. Anything and everything can come under their purview.

Connections are the core of the lobbyists' power - as well as that of the initiating politician. Politicians and lobbyists are partners in their efforts to achieve goals. Thus, a lobbying firm must be carefully chosen to meet prevailing needs. It is odd that lobbying is often seen as a derogatory word, when in fact in depends on the issue in question. It denotes undue influence by people who are peripheral to the topic. It implies distorting the truth to achieve an end. But this is not so. Rather, it is a reputable field that helps shed light on an issue.

It is all about gaining government support for a cause or issue. This type of work seems to get the most publicity. The top firms will stand out in the press, making it easier for companies and politicians to make their own selection. They will look for the right skills and perhaps international scope if it is relevant.

Lobbying firms provide multiple services to match all variety of needs of persons or entities seeking government support. They must present the case well and represent the right values. Sometimes legislators are faced with unknown entities or a choice between equals. Lobbyists provide insight and information. If the issue has breadth and applies to people outside the US, an international lobbying entity is most desirable. You will select the most appropriate people who are well-versed in all aspects of the cause.

You can do some research to determine credentials, but it alone is not enough. There must be an interest in the subject at hand and adequate experience. Only in this way will you be working with the right professionals, and not just luck.

Length of time at the lobbying enterprise is your best tipoff of reliable service among other qualifications. You must take everything mentioned above into careful consideration. You must share a meeting of the minds on the topic and an interest in furthering the same cause. Only then can you expect a successful outcome.




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