Tracking And Verification Is The Future For Profitable Postcard Mailers

By Jose Graham


To many envelopes, an inkjet address printer is a device that merely prints addresses or other variable data on envelopes and documents. But a particular class of intelligent direct mail inkjet addresser can do so much more. Have a look at the following article taking us through the theme Tracking and verification is the future for profitable Postcard Mailers.

Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed on the outside? Or a credit card with information that matches the carrier that it is glued to? Or the inside page of a booklet matching the outside cover (both personalized).

Form Mail is compatible with almost every first PCL based inkjet printer in the mailing industry. This includes Secap, Rena, Pitney Bowes, Neopost, Hasler, and even older printers like Bryce and Astro. The appropriate driver automatically loads a template that shows the position of the cartridges in that specific printer. FlexMail also supports some of the higher-end cartridge printers, such as XiJet, Domino L-Series, Walco, and more.

In the first one, you have a standard six pocket inserter. One piece of the package is pulled from a pocket and dropped into a slot. The plot moves forward, where the inserter falls the next section on top, and so on. At the end of the process, the whole package is inserted into an envelope.

It's all done by Flex Systems automatically. FlexMail USPS Mail Processing also offers a lot of extra free features, such as NOCA - MOVE Updates, Palletizing, etc. Flex Stream is a sister product. It allows users to generate documents for intelligent inserting equipment. Someone making variable page statements for inserting material needs unique identifiers. This is how the inserter distinguishes between papers and sets of records.

Flex Stream users can merely overlay the marks to existing PDF documents BEFORE they are printed. Why is this important? With statement work, it's common for the data to be prepared off-site by an IT team. The IT department doesn't always know the logic of the mechanical inserting equipment. So Flex Stream builds a logical bridge between IT and printing/mailing departments.

Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a handful of pages upside-down or backward? A camera system can detect this and stop a folder or some other piece of finishing equipment. Read-Write & Track. If you have a personalized document, page, or signature, and it has to match an outer record that is also customized, it's much easier to print the outside material "on the fly" as opposed to pre-printing and matching.

And what's more, no more stopping production to re-order your stacks that somehow got out of sequence. Your direct mail equipment can suddenly begin to generate real profits because now you can offer genuinely personalized mail to your customers without having to purchase a new inserter! Buskers use real-time tracking methods that allow you to track the original personalized insert throughout the path of the inserter. It all starts with the concept of reading a "unique identifying mark" on the inserted pieces.




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