In general terms, typography is the art of designing and arranging text so that it can be easily read. There's an artistic element to this, as you may already know, but the ways that website design companies use it must be taken into account. Not all of them understand the sensitive nature of typography in general, which is why it's important to make note of how it can be implemented here. To make things easier, in this respect, consider the following do's & don'ts.
DO make sure that your work is legible. While it's commendable for website design companies to be creative, it shouldn't come at the expense of legibility. Companies such as Lounge Lizard will tell you that, when it comes to typography, less is definitely more. What this means is that you should make it a point to create type that's legible. Failure to do so will reflect poorly on the sites that you're responsible for.
DON'T overlook the importance of text size. As a matter of fact, those that understand typography will tell you that different sizes matter. They come together in order to create hierarchy on any website. The larger a certain font size is, the more likely it is that a visitor's attention will be drawn to it. By understanding the importance of text size, you'll be able to better comprehend typography as a whole.
DO match fonts with the companies they're meant for. To expand on this, let's say that you run a local comic book store. In this scenario, you'll want a font that speaks to your company and matches it as closely as possible. As a result, you wouldn't want to use a font that has a script-like appearance or features one too many curves. This can result in a lack of synergy between these elements, which is nothing short of unfortunate.
DON'T crowd your font. Lastly, if you're going to get the most out of typography, take advantage of the space that you have. After all, when you pack too much text into a single location, chances are that it can become relatively crowded, making it tough to read. With that said, you should space out your words better so that you won't have to concern yourself with this possibility. You'll be able to get more out of your typography this way.
DO make sure that your work is legible. While it's commendable for website design companies to be creative, it shouldn't come at the expense of legibility. Companies such as Lounge Lizard will tell you that, when it comes to typography, less is definitely more. What this means is that you should make it a point to create type that's legible. Failure to do so will reflect poorly on the sites that you're responsible for.
DON'T overlook the importance of text size. As a matter of fact, those that understand typography will tell you that different sizes matter. They come together in order to create hierarchy on any website. The larger a certain font size is, the more likely it is that a visitor's attention will be drawn to it. By understanding the importance of text size, you'll be able to better comprehend typography as a whole.
DO match fonts with the companies they're meant for. To expand on this, let's say that you run a local comic book store. In this scenario, you'll want a font that speaks to your company and matches it as closely as possible. As a result, you wouldn't want to use a font that has a script-like appearance or features one too many curves. This can result in a lack of synergy between these elements, which is nothing short of unfortunate.
DON'T crowd your font. Lastly, if you're going to get the most out of typography, take advantage of the space that you have. After all, when you pack too much text into a single location, chances are that it can become relatively crowded, making it tough to read. With that said, you should space out your words better so that you won't have to concern yourself with this possibility. You'll be able to get more out of your typography this way.
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For further details about typography and website design, please visit Lounge Lizard.
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