The Do's And Don'ts Of Link Shorteners, From Online Marketing Companies

By Rob Sutter

If you're looking to get into advertising, there exists a bevy of tools to make life easier for yourself. One of the most helpful, not to mention free, are URL shorteners. These are designed to, as you could imagine, shorten URLs to friendlier, more condensed lengths. However, these tools should be used with utmost caution. If you're curious to know why, here are some do's & don'ts that online marketing companies will be able to offer.

DO use a reliable source. You may not know this, but the likes of can tell you that there are many URL shortener programs out there. This doesn't mean that they're all reliable, however, as some may yield lackluster results. You wouldn't want one of your shortened URLs to become broken, seeing as how this can be an SEO disaster for online marketing companies. Reliable sources are what you must focus on.

DON'T overlook the usefulness of extensions. Another thing to know about shorteners for URLs and links is that they come with extensions for web browsers. Whether you're a fan of Firefox, Chrome or what have you, it's important to download these tools for easier shortening. You won't have to constantly visit the same site. All you have to do is use your extension, which will shorten your desired hyperlink in no time.

DO make note of tracking. Another reason why you should use a link shortener is that it can track your progress. You might have a shortened link you're confident about, but this doesn't necessarily mean that you have everything you need. This is why it's worth noting the tracking functionality that shortener tools have to offer. Not only will you be able to see how many times your links are clicked, but you can tailor your efforts around them to boot.

DON'T forget that shortened URLs can be used virtually anywhere. Are you the kind of person that posts regularly on social media? What if you're on YouTube and would like to upload videos on a constant basis? Whatever the case may be, shortened URLs can bolster your content. Not only will they help your text appear cleaner, but you may see more engagement in the future. This speaks volumes about the versatility that these URLs boast.

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