Virtual Tour Of Homes: A Whole New Marketing Solution

By Christine Smith


The purpose of Virtual Tours is to give the buyers an idea of the space in and around a property. Back in the day realtors would stage an open house for the buyers to visit, but with growing technology and the power of computers, realtors have access to buyers from across the globe. In order to attract buyers, realtors have to make sure they offer buyers with enough details about the property without having them over to visit the property. One such way is by providing a 360-degree virtual tour of homes or property on sale.

There are several advantages that come with the use of virtual tours (VTs). This tool will definitely provide the kind of basic information that consumers need to make a rational choice about whether this could be the right property for them. The number of bedrooms, the neighborhood, nearby schools - these are the facts buyers need, and a VT tour should include all of this information.

These days, even cell phones are equipped with high-resolution cameras and short span video cameras. You could step up, and use more conventional tools, like movie cameras. If you're a teenager, you probably already know how to download a video onto the internet. You can also learn to upload videos to a website that will host them for you.

Too many real estate marketing tools feel like hard work; they are boring and time-consuming to use. However, it's easy and fun to make a VT. You don't even need a video camera. Simply fill out a few property details, upload photographs, and select your animation and music. That's it!

Of all the advantages, the greatest one is the ease at which it can be set up. All you need is prepping your home as you would if you were having company over, and then a simple photo shoot. The photo shoot can be as comprehensive or as straightforward as you like. Either way, it will not be time-consuming and it represents an excellent opportunity to spread the word about any home that is on the market.

Usually, the most expensive homes will have a VT of the house, and grounds outside, extra features, like the guest house, pools, horse arena. This would be a very fun job and professional too! You would want to have some magnetic signs made up for your vehicle.

As you can see, there are plenty of advantages to using VT videos as one of your real estate marketing tools. However, like all marketing tools, this technology can be more or less successful depending on your technique. Insist on excellent lighting. Humans are naturally drawn to light; if the property photos in your video are well-lit, you will receive more property inquiries.

Sure, having high-definition, punchy, crystal clear photographs of your lobby and dining room will help. But why not take it to a level that flat, still photographs can't do. Why not a media-rich, immersive 360-degree virtual tour that will take that buying process to a whole new level. Especially needed during that brief period when your prospects are trying to decide whether to buy a house from your competitor of from your company.




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