Long Island Advertising Agencies & The Benefits Of Twitch

By Robbie Sutter


For those who enjoy gaming and entertainment as a whole, it's probably safe to say you've either spend time on, or heard about Twitch.tv. This website was launched in 2011, and has since then gained an audience that cannot be overlooked. Even though certain interests stand out more than others, one can make the assumption that it has its place in business. For this reason, I believe that it's important to note why Long Island advertising agencies may see it as advantageous.

If you want to talk about Twitch.tv, as a whole, you must first go over some of the landmark moments for the website. The one that immediately comes to mind is the one last year, when Amazon made the purchase for $970 million. While the people behind Twitch.tv have made out like bandits, for lack of better terms, the truth of the matter is that the site's popularity has not diminished. In fact, it has become even stronger as word-of-mouth passed along.

Twitch.tv is brimming with content, some pieces perhaps more appealing to you than others. Most of the standout content relates to video games, including speedruns, which are attempts by gamers to compete certain titles in as little time as possible. In my time on the website, I have seen "The Legend of Zelda: Ocarina of Time" completed in the time it would take to finish even a single dungeon. This site has its perks, depending on what interests people have.

Even though Twitch.tv is a platform with a tremendous degree of potential, a certain level of care is needed by any Long Island advertising agency that wishes to utilize it. To start off, companies the likes of fishbat will tell you that a particular audience must be considered. Suffice it to say, this will determine the type of content that is made, and just how much is put out on a regular basis. Even though gaming and sports are two of the main interests associated with this platform, they are not the only ones.

You have to consider that, in order for them to maintain relevance, Long Island advertising agencies must change with the times. What works today may not be as effective a month or two from now, which practically necessitates the creation of new strategies and platforms alike. Without question, Twitch.tv is a unique specimen, mainly for entertainment purposes. If companies have the desire to reach out to people through Twitch.tv, though, its capabilities may become that much more well-known.




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